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A three-party broadcast deal between the Pakistan Cricket
Board (PCB), PTV Sports and I-Media Communication Services has been signed on
Wednesday.

According to a press release, the agreement between the three
parties was signed in the presence of Prime Minister Imran Khan who is also the
cricket board’s Patron-in-Chief.

It is structured to provide increasing revenues and the
board is expecting more than $200 million in return over the three-year term.

“The broadcast agreement is for Pakistan only while PCB
will be soon finalizing the grant of its broadcast rights for international
territories separately as well as launching a new structure for its digital
media rights,” the release stated. “Under the arrangement, all
Pakistan International home series of the senior cricket team and the women’s
and junior cricket teams will be broadcast live on PTV Sports.”

In a first, all the major domestic competitions including
the Quaid-e-Azam Trophy, the National T20 Cup, One Day Pakistan Cup along with
National U19 one-day and three-day tournaments will be telecast live on PTV
Sports and distributed across Pakistan on cable networks.

It is the first time that the broadcasting rights of cricket in Pakistan have been granted exclusively to a national broadcast in almost three decades.

PCB also stated that is aiming to invest Rs15 billion over the next three years on men’s and women’s domestic structures.

Abdul Gh Lone

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